{"id":18607,"date":"2023-07-05T11:20:47","date_gmt":"2023-07-05T09:20:47","guid":{"rendered":"https:\/\/innovin.fr\/?p=18607"},"modified":"2024-01-29T16:14:24","modified_gmt":"2024-01-29T15:14:24","slug":"rencontre-innovinseo-7","status":"publish","type":"post","link":"https:\/\/innovin.fr\/en\/rencontre-innovinseo-7\/","title":{"rendered":"Webinaire InnoVINseo #7"},"content":{"rendered":"<section class=\"kc-elm kc-css-480907 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-54059 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-256675 kc_text_block\"><\/p>\n<p><strong>Produire du vin selon les tendances du march\u00e9 : les data font-elles la loi ?<br \/>Cette 7i\u00e8me \u00e9dition des rencontres InnoVINseo, organis\u00e9e par Inno&#8217;vin et Vinseo, va permettre d&#8217;aborder la question de l&#8217;exploitation des donn\u00e9es march\u00e9s pour adapter la production. Autrement dit, il est souvent demand\u00e9 au viticulteur d&#8217;adapter ses vins aux go\u00fbts des consommateurs mais concr\u00e8tement, comment peut-il faire ?<\/strong><\/p>\n<p><strong>\u2013 Mardi 26 septembre, en visio, 16h30 \u00e0 18h00 \u2013<\/strong><!--more--><\/p>\n<p>Avec le d\u00e9veloppement massif des outils digitaux et des usages li\u00e9s \u00e0 Internet (e-commerce, r\u00e9seaux sociaux\u2026), le marketing digital a investi le march\u00e9 du vin et redessine compl\u00e8tement les cartes de la relation client. Aujourd\u2019hui, de nombreuses donn\u00e9es de consommation et sur le consommateur sont ainsi disponibles mais pas n\u00e9cessairement accessibles pour le viticulteur.<\/p>\n<p>Comment les capter ? Peut-on les exploiter et pour quelles applications ? Est-il possible de valoriser ces donn\u00e9es march\u00e9s sur toute la cha\u00eene de valeur ? Existe-t-il \u00e9galement de la valeur dans ces donn\u00e9es pour les fournisseurs de solution (p\u00e9pini\u00e9ristes, fabricants d&#8217;intrants \u0153nologiques, tonneliers, consultants, acteurs du packaging\u2026) afin d&#8217;accompagner le viticulteur \u00e0 appr\u00e9hender les \u00e9volutions des tendances de consommation ?<\/p>\n<hr \/>\n<h2><strong>REPLAY<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-EVLw7KpJLg?si=F-CGUStDW_Ab9hK_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><a class=\"btn uk-button btn-secondary\" href=\"https:\/\/youtu.be\/-EVLw7KpJLg\" target=\"_blank\" rel=\"noopener\">Voir le replay de InnoVINseo #7 sur Youtube<\/a><\/p>\n<hr \/>\n<h2><strong>PROGRAMME<\/strong><\/h2>\n<p><strong>Introduction<\/strong> par Foued Cheriet (Ma\u00eetre de conf\u00e9rences en marketing agroalimentaire et en strat\u00e9gie internationale \u00e0 l&#8217;Institut Agro de Montpellier)<\/p>\n<p><strong class=\"\">16h30 \u2013 18h00 : Pitch de pr\u00e9sentation des solutions des membres<\/strong><\/p>\n<ul>\n<li>Rendez les donn\u00e9es ! (Conna\u00eetre ET comprendre la data pour agir) Pierre Auguste, Vinotracker<\/li>\n<li>Les commentaires des concours de vin : Comment optimiser leur valeur et leurs int\u00e9r\u00eats pour le producteur ? Anne-Marie Estampe, Am\u00e9lovin<\/li>\n<li>L&#8217;interop\u00e9rabilit\u00e9 des donn\u00e9es : cl\u00e9 de vo\u00fbte de la valeur des donn\u00e9es Audrey Chaillet, Etoh<\/li>\n<li>R\u00e9nover nos m\u00e9thodes de travail gr\u00e2ce \u00e0 la digitalisation Florian Ceschi, Ciatti Europe<\/li>\n<li>La digitalisation, l&#8217;opportunit\u00e9 pour communiquer et mieux conna\u00eetre le consommateur Maxime Le Coutaller, ATT<\/li>\n<li>Redonner le pouvoir aux vignerons. Qui dicte le jeu ? Matthieu Baillie, SARL GD-vin<\/li>\n<li>Comment adapter ses vins aux go\u00fbts des consommateurs gr\u00e2ce \u00e0 l&#8217;\u0153notourisme ? Estelle De Pins, GDO.wine<\/li>\n<li>Exploiter les commentaires de d\u00e9gustation grace \u00e0 l\u2019Intelligence Artificielle Sylvain Thibaud, Winespace<\/li>\n<li>Du profilage au tracking, et si l&#8217;on cessait de d\u00e9finir le consommateur ? Fabrice Chaudier, Vins&amp;Ventes<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>INFOS &amp; INSCRIPTIONS<\/strong><\/h2>\n<p><strong>Rencontre ouverte \u00e0 tous<\/strong><\/p>\n<p><strong>Inscription obligatoire : <\/strong>merci de vous inscrire en cliquant ci-dessous<\/p>\n<p><a class=\"btn uk-button btn-secondary\" href=\"https:\/\/u-bordeaux-fr.zoom.us\/webinar\/register\/WN_JWVggXUPQbSDY_6lLcprlw\" target=\"_blank\" rel=\"noopener\">Je m&#8217;inscris<\/a><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Produire du vin selon les tendances du march\u00e9 : les data font-elles la loi ?Cette 7i\u00e8me \u00e9dition des rencontres InnoVINseo, organis\u00e9e par Inno&#8217;vin et Vinseo, va permettre d&#8217;aborder la question [&hellip;]<\/p>\n","protected":false},"author":3700,"featured_media":19617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2805,2802,4206],"tags":[],"class_list":["post-18607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une-actus","category-actualites","category-evenement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinaire InnoVINseo #7 | INNO&#039;VIN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovin.fr\/rencontre-innovinseo-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire InnoVINseo #7 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